Educational Technology, A Safe Haven For Disruptors
Since 2015, Edtech is growing at a fast pace, welcoming entrepreneurs proposing new ways to revolutionize education. But compared to delivery, ridesharing, FinTech, or communication, the four industries having been on the headlines for years, EdTech is slow, less trendy, less sexy. On paper, this is nonsense.
1 - Education is a secure industry
Compared to delivery, ridesharing or financial technologies, education is the most secure industry, by far. The formers are based a lot on individual consumption, they’re answers to secondary (not inexistent) needs, and are a lot linked to people purchase power, to often harsh countries legislation, supply issues (notably underpaid auto-entrepreneurs for ridesharing and delivery). The latter surpasses these barriers. Education has become a first class priority for households meaning people are ready to make great efforts to provide the best education possible for themselves or their children. It faces less governmental and legislation problems for government are more and more open to introducing innovation in classes. On the contrary, a lot of subsidies from states (at least Western states) are available for education entrepreneurs as education is also a top priority for governments. Finally, supply is not so much a problem. Sources of knowledge are mostly free and available in many countries, and forming teachers is a priority for many states and international organizations. Thus, if you have the right technology and business idea, EdTech is a source of easy investment from many actors (private/public), with unlimited demand and easily scalable thanks to digitalization, meaning growing profits and ROI.
2 - Digital has already conquered the population
Digital is now everywhere and has been adopted by more than 3 billion people and almost one third of them are millennials and younger. So forget about the problem of introducing your population to your technology, they already adopted it. It’s only a question of how and when. Indeed, in France for example, 82% of teachers and professionals think digital creates a stronger relationship between students and knowledge. 77% think it boosts creativity and implicates more a student into his learning process. There’s not even conservatism about it knowing that 96,8% of teachers want different resources of digital tools to teach better to their students. What are you waiting for ?
3 - Digital Penetration is still growing
As more and more people in the world go to school every year, more and more people get access to Internet and to knowledge (between 3-15% per year worldwide). So the EdTech market is basically unlimited. The main challenge here is to adapt technology to students ways of learning (learning process, examination process, grading process etc.) and to growingly used tech supports (augmented reality, virtual reality notably). Furthermore, education is a hugely wide industry ranging from Primary school to Higher Education, and from post university’s education to companies’ education. Thus you get into a relatively blue, fluid, relatively not saturated market. So entrepreneurs still have place for constant researching and innovation without concerning about competition. EdTech is definitely a market in which you want to go.